The best ideas come as jokes. Make your thinking as funny as possible.
David Ogilvy
Content precedes design. Design in the absence of content is not design, it’s decoration
Jeffrey Zeldman
A man who would letterspace lower case would steal sheep, Frederic Goudy liked to say. If this wisdom needs updating, it is chiefly to add that a...
Robert Bringhurst
Good design doesn't date.
Harry Seidler
I keep six honest men
(that taught me all I know)
their names are who and where
and what and when
and how and why...
Rudyard Kipling
Clients don’t understand their success is reliant on standing out, not fitting in.
Don Draper
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