KISS – Keep It Simple Stupid
Good design is obvious. Great design is transparent.
Joe Sparano
Like all forms of design, visual design is about problem solving, not about personal preference or unsupported opinion.
Bob Baxley
Simplicity is the ultimate form of sophistication.
Leonardo da Vinci
My graphic design teacher drew a picture of an apple on the blackboard and he wrote the word apple underneath. He covered the apple and said: ...
Chip Kidd
Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people.
Thomas J. Watson