By all means break the rules, and break them beautifully, deliberately and well.
Robert Bringhurst
Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people.
Thomas J. Watson
The primary factor is proportions.
Arne Jacobsen
Good design is good business.
Thomas J. Watson
A good designer must rely on experience, on precise, logic thinking; and on pedantic exactness. No magic will do.
Niklaus Wirth
We can’t just design an item that looks great. We also have to anticipate how it is boxed up, distributed, and shipped, as well as whether or...
Robin Perkins