he designer is not always right. The researcher is not always wrong. Profit is not always the motive; market research, whatever its outcome,...
Paul Rand
The grid system is an aid, not a guarantee. It permits a number of possible uses and each designer can look for a solution appropriate to his...
Josef Müller-Brockmann
It’s not the paper’s fault that so much shit is printed.
Alejandro Magallanes
It seems to me a book design should be inevitable – a book demands its own shape just as an oak sprouts from an acorn and a pine from a cone....
Chris Ware
Those who rightfully possess a library know that books have not only readable content, but their own palpable atmosphere as well, their own...
Béla Balázs
If I ad asked my customers what they wanted they would’ve said a faster horse.
Henry Ford
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