The client may be king, but he’s not the art director.
Von R. Glitschka
Typography is the craft of endowing human language with a durable visual form.
Robert Bringhurst
If the reader notices the interior page design of a book – even if he or she likes what they see – I’ve missed, because I distracted them...
Stephen Tiano
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works....
Steve Jobs
I can’t understand why people are afraid of new ideas. I am afraid of old ones.
John Cage
he designer is not always right. The researcher is not always wrong. Profit is not always the motive; market research, whatever its outcome,...
Paul Rand