The book designer is an interpreter and a translator.
Chip Kidd
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
Charles Eames
Good design doesn't date.
Harry Seidler
If you can’t solve a problem, it’s because you’re playing by the rules.
Paul Arden
The urge for good design is the same as the urge to go on living.
Harry Bertoia
Great design will not sell an inferior product, but it will enable a great product to achieve its maximum potential.
Thomas J. Watson Jr.
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