Don’t design for everyone. It’s impossible. All you end up doing is designing something that makes everyone unhappy.
Leisa Reichelt
Good design is obvious. Great design is transparent.
Joe Sparano
No one ever discovered anything new by coloring inside the lines.
Tomas Vasquez
Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people.
Thomas J. Watson
Typographic style is founded not on any one technology of typesetting or printing, but on the primitive yet subtle craft of writing....
Robert Bringhurst
Logic will get you from A to B. Imagination will take you everywhere.
Albert Einstein