KISS – Keep It Simple Stupid
If you can’t solve a problem, it’s because you’re playing by the rules.
Paul Arden
Logic will get you from A to B. Imagination will take you everywhere.
Albert Einstein
The book typographer has the job of erecting a window between the reader inside the room and that landscape which is the author's words....
Beatrice Ward
The book designer is an interpreter and a translator.
Chip Kidd
To design is to communicate clearly by whatever means you can control or master.
Milton Glaser