Simplicity is the ultimate form of sophistication.
Leonardo da Vinci
It’s not the paper’s fault that so much shit is printed.
Alejandro Magallanes
Design is the conscious effort to impose a meaningful order.
Victor Papanek
Technology over technique produces emotionless design.
Daniel Mall
The book designer is an interpreter and a translator.
Chip Kidd
Clients don’t understand their success is reliant on standing out, not fitting in.
Don Draper