The proper study of mankind is the science of design.
Herbert Simon
The designer is a visually literate person, just as an editor is expected by training and inclination to be versed in language and literature,...
Douglas Martin
An old Indian craftsman carved elephants from timber. When asked how, he'd say "I just cut away the wood that doesn't look like an elephant...
Ukendt
When I design buildings, I think of the overall composition, much as the parts of a body would fit together. On top of that, I think about how...
Tadao Ando
The grid is an inte­gral part of book design. It’s not some­thing that you see. It’s just like under­wear: you wear it, but it’s not to...
Massimo Vignelli
The best ideas come as jokes. Make your thinking as funny as possible.
David Ogilvy