He drew a picture of an apple on the blackboard and he wrote the word apple underneath. Lesson 1. Listen up. And he covered the apple and said: “You either say this” and he covered up the picture and said: “Or you say this”. But you don’t do this. Because that is treating your audience as a moron.

My graphic design teacher drew a picture of an apple on the blackboard and he wrote the word apple underneath. He covered the apple and said:  “You either say this” and he covered up the picture and said: “Or you say this”. Then he removed his hands: “But you don’t do this. Because that is treating your audience as a moron.”