Genre Roman
Great design will not sell an inferior product, but it will enable a great product to achieve its maximum potential.
Thomas J. Watson Jr.
Design is the conscious effort to impose a meaningful order.
Victor Papanek
The proper study of mankind is the science of design.
Herbert Simon
he designer is not always right. The researcher is not always wrong. Profit is not always the motive; market research, whatever its outcome,...
Paul Rand
Technology over technique produces emotionless design.
Daniel Mall
People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good...
Paola Antonelli
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