Designer Alette Bertelsen
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Design works if it's authentic, inspired, and has a clear point of view. It can't be a collection of input.
Technology over technique produces emotionless design.
Simplicity will stand out, while complexity will get lost in the crowd.
If I ad asked my customers what they wanted they would’ve said a faster horse.
About half my designs are controlled fantasy, 15 percent are total madness and the rest are bread-and-butter designs.
Design is the conscious effort to impose a meaningful order.
